January 26, 2009
Personal Business
The concept “Personal Business” is developed by Nicholas Blok. This post explains the concept and you are welcome to comment, contact or just enjoy the “thing”.
Personal Business is also called Shared Meaning because the goal is to find a shared understanding or meaning of why a company exists.
Learn more here:
Executive summary
Discover how your company can become more than a product and how that effect fully will brand and create interest and engagement from the outside world.
The program searches to find a shared meaning or a common denominator that powerfully describes the culture and visions of your company.
The aim is to create a flow of innovation, responsibility, loyalty and holistic perspective in every part of organization that will bring a strong feeling of passion.
Benefits would be a better internal and external communication, a greater flexibility and a sustainable platform. It also taps into the power of diversity that creates a sense of unity and strong internal connections to use as assets.
What is shared meaning? Not work to stay alive – but live to work
It’s identifying with your business. How your personality shines all through the company and people come to the company instead of the company has to create something they are not to attract. We, as people, are recognizing what’s real and what’s not.
Creating illusions and telling things you are not is just luring costumers and keeping and image that aren’t true. At some point your company is so far from you that it’s not yours anymore. Why do you think so many changes jobs constantly?
It is also making business and marketing personal. It is about shining and showing what motivates and spread it to co-workers, associates, clients, the world.
It is getting your business to a psychiatrist
Session Objectives
• Understand shared meaning as a result-producing part of the business
• Walk away with concrete tools to use shared meaning to
• Create both internal and external engagement
• Spark innovation in the whole company
• Tap into the power of diversity
• Bringing the spirit into the company
ROI
• Seeing possibilities
• Bringing a feeling of energy, flow and passion
• Channelizing the energy
• Having texture
• Being transparent and honest
• Attracting costumers as much as possible
• A common path for the employees to follow
• Loyalty from both costumers and employees
• A good costumer experience
• Long lasting
• Quality
Tag lines
It is who you are and not want you sell
- Knowing when you shine
Every human can make a business, but only a person can have ideals
